About

The strategist writing the stories.

Professional experience in strictly-regulated communications environments combined with a lifetime passion for creation and content.

Careful planning, analytical thinking, and confident passion.

I'm a digital marketing consultant and content strategist with professional experience in small-business management, social media marketing, content creation, and specialist-sector marketing. My philosophy is that marketing is the art of combining data interpretation with research and experience, and filtering it through creative willpower. I have helped brands scale from a small userbase to active and engaged communities. My approach emphasizes editorial accuracy, creative craftwork, and respect for data.

4+
Years in specialist marketing
7.4%
CTR for blog-to-service
1.2M
Impressions earned on competitive SM
46%
Peak organic search traffic

History

  1. 2026 — present

    Content team lead, early-stage game service

    Guiding org content approach from scratch, scaling to >20k registered users

  2. 2022 — 2026

    Editorial in MedComms

    Honing editorial skills and safeguarding consistency in data-based, strictly-regulated communications

  3. 2020 — 2022

    Local business manager

    Business accounting, social media, and newsletter marketing

Core Competencies

  • Editorial Technique
  • Messaging & Positioning
  • SEO, GEO, AEO
  • Email Campaigns
  • Social Media Management
  • Comprehensive Analytics
  • Campaign Strategy
  • Copywriting
  • Content Versatility

Ready to revamp your brand?

Detailed case studies to give you a peek at strategic development, available here.

View case studies