Case Studies

Modern marketing for modern brands.

Selected promotional engagements, condensed into the juicy details — strategy, execution, numbers, and refinement.

Content Strategy

+312% organic trials

Northwind SaaS

Content engine that 4x'd organic signups

Content strategy & editorial lead · 9 months

Northwind's blog had years of posts but no engine turning readers into signups — content and product were disconnected.

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[Placeholder stats — full breakdown pending]: +312% organic trials in 9 months. Channel mix, timeline, and methodology detail would go here once available.

Brand Storytelling

Lumen Skincare

Brand relaunch & always-on social narrative

1.2M new followers, 5.1% ER

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[Placeholder stats — full breakdown pending]: 1.2M new followers, 5.1% ER. Channel mix, timeline, and methodology detail would go here once available.

Campaign Marketing

Cadence Fintech

Product launch campaign across the funnel

$2.4M pipeline sourced

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[Placeholder stats — full breakdown pending]: $2.4M pipeline sourced. Channel mix, timeline, and methodology detail would go here once available.

Editorial

Harbor Nonprofit

Annual report turned into a story-led microsite

3.4x donation conversion

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[Placeholder stats — full breakdown pending]: 3.4x donation conversion. Channel mix, timeline, and methodology detail would go here once available.