Content Portfolio

Writing with heart is writing smart.

A selection of my strongest, dearest, or best-performing published writing.

Feature article

Field Notes Quarterly

The quiet death of the company blog

Excerpt

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Sample coming soon.

Newsletter

The Throughline

A welcome series that doubled its open rate

A five-email onboarding sequence, annotated with the thinking behind each send.

Sample coming soon.

Web copy

Northwind SaaS

Homepage rewrite, top to bottom

Hero to footer — rebuilt around one promise instead of five competing ones.

Sample coming soon.

Brand voice

Lumen Skincare

A voice guide a whole team can write in

The principles, do's and don'ts, and worked examples behind a brand's tone.

Sample coming soon.

Essay

Personal

Why I write the code too

A short manifesto on doing the writing and shipping the page it lives on.

Sample coming soon.